Closed loop

Creative Learnings

Short, business-scoped lessons from past ad performance. Execution learnings steer the matching variant category on the next generate. Structural learnings are for mix review only — they are never forced into a mismatched slot prompt.

How this works

  • Scoped to this business only.
  • Written only when data clears a strict promotion bar (not day-1 noise).
  • Generation receives 0–2 advisory bullets per category slot.
  • Campaign brief always beats learnings if they conflict.

Counts

Execution (gen-safe)
0
Structural (mix only)
0
Active total
0

Execution learnings

Injected only into the matching creative category on generate.

No execution learnings yet. They appear after evaluate finds a clear same-category winner with enough volume.

Structural learnings

Cross-category results (e.g. lifestyle slot beat pain slot). Shown here for review — not injected into a pain-slot generation prompt.

No structural learnings yet.